Responsible purchasing

1. An adult audience

This website and its alcohol marketing are intended for people aged 18 or older. Please do not buy alcohol for a minor, provide a minor with access to alcohol purchases or forward alcohol promotions to someone below the legal purchase age.

The entry checkbox helps restrict browsing to an adult audience. It is an affirmation rather than identity verification and is separate from the checks needed to purchase and receive alcohol.

2. Licensed sales only

An active business name or ABN does not authorise alcohol sales. The live website will identify the licensed seller and display the required licence number and applicable notices before trading. The actual liquor authority and conditions have not yet been verified for this draft.

No alcohol is sold through the current preview. Live checkout must remain disabled until the licence, purchaser information, permitted destinations and delivery arrangements have been checked.

3. Purchaser information

The planned checkout will require the adult purchaser’s accurate details and any information required by the seller’s authority and destination rules. South Australian direct-sales requirements include obtaining the purchaser’s date of birth at the time of ordering unless it has already been provided.

An account sign-in, previous purchase or gift order must not bypass a required check. Age/identity information will be limited to what is necessary and handled under the approved privacy and retention arrangements. Do not send identity documents through the ordinary contact form.

4. Responsible delivery

Delivery will be restricted to cleared destinations using a service able to perform the required recipient checks and maintain applicable records. The proposed standard is an eligible adult recipient with signature and no unattended delivery. We do not propose same-day delivery at launch.

Orders will not be fulfilled where doing so would breach a licence, local restriction, permit requirement or recipient rule. We will explain the practical outcome and any available refund or lawful alternative. A general claim of Australia-wide delivery will not override a restricted locality.

5. Responsible communication

The proposed content and promotions are intended to support an adult audience without encouraging excessive consumption or implying that alcohol is needed for health, success or acceptance. Final product art, photography, 3D interactions and promotions will be reviewed together with their audience and placement.

News emails will be sent only under the approved consent process and will include a working unsubscribe facility. The first-order offer is a discount on an eligible purchase; it is not an incentive to drink quickly or buy beyond a reasonable personal choice.

6. Questions or concerns

The live business contact details will be available on the contact and business-details pages. The local contact form is a demonstration and does not deliver a message. You can read the ABAC Code and the relevant government liquor information through the review sources below.